• Home
  • Events
    • The Big Dream Milwaukee Retreat
    • Arizona 2023 Photos
  • Memberships
  • Advertise
  • Magazines
    • Feedback
  • Partners
  • Blog
  • Shop
  • Podcast
  • Contact Us
Be Well Magazine
  • Home
  • Events
    • The Big Dream Milwaukee Retreat
    • Arizona 2023 Photos
  • Memberships
  • Advertise
  • Magazines
    • Feedback
  • Partners
  • Blog
  • Shop
  • Podcast
  • Contact Us

the small business saturday strategy

11/27/2021

1 Comment

 
Picture
Over the past 10 years, Small Business Saturday generated more than $120 billion worth of activity for small businesses. They did 2 things that each and every one of us can do in our own business. Continue reading and we'll let you in on the secret.

Lessons from Small Business Saturday

Small Business Saturday started as a campaign launched by American Express on Nov. 27, 2010. The campaign was created to help small businesses gain exposure and to inspire consumers to shop within their own communities during the holiday season.

​If you've been participating in the 
Be Well Business Bootcamps, you already know that creating compelling content helps you "gain exposure" and "inspire customers" to action. That strategy has helped American Express generate billions of dollars in economic activity. It can help you do the same and here's how.

1. Use Video, Video and More Video!

As a way to further engage customers during the holidays, video has become key to integrating into businesses of all sizes' marketing strategies. In fact, video is a strong influence for people while shopping, with almost a third saying it's how they select small businesses to shop or do business with.

Not sure how to use video for your business? Discover new ways to incorporate video content in the Content Creation Bootcamp - ​https://www.bewellforwomen.com/store/p64/contentbootcamppass.html#/

2. ​Be Relatable

Authentic representation is key, including how people's different cultures and lifestyles are depicted within your marketing. Having insight into the customers you're trying to reach and using visuals which appeal specifically to that audience can make all the difference. People now expect more accurate representation of themselves and the world they see around them from the companies and businesses they interact with. 

3. Embrace Technology and Connection

The use of technology in our everyday lives has only accelerated due to the pandemic, especially when it comes to online shopping. iStock's Visual GPS research says that 60% of people feel empowered by all the technology available to them, with over half (63%) saying they use mobile phones more now as a way to transact and pay for things than ever before. This is an opportunity for local and small businesses take a hybrid approach to how they connect and engage customers now and into 2022.

If social media and technology is a challenge, purchase the Baby Boomer Bootcamp - https://www.bewellforwomen.com/store/p60/bootcampaccess.html#/
1 Comment
Debra Bell link
11/27/2021 09:35:42 pm

Excellent an helpful information Carmen!!

Reply



Leave a Reply.

    Categories

    All
    Arizona Business Women
    Beauty
    Be Well Chicago
    Be Well Connected
    Be Well Informed
    Be Well Inspired
    Be Well Magazine
    Building And Growing
    Business
    Collaboration
    Events
    Health
    Home Decor
    Inspiration
    Interviews
    Motivation
    Real Estate
    Self Care
    Soul
    Souls Of My Sister Book Club
    Spiritual
    Style

    RSS Feed

Social

© COPYRIGHT 2023. ALL RIGHTS RESERVED.  POWERED BY WEMERGEMEDIA.COM
  • Home
  • Events
    • The Big Dream Milwaukee Retreat
    • Arizona 2023 Photos
  • Memberships
  • Advertise
  • Magazines
    • Feedback
  • Partners
  • Blog
  • Shop
  • Podcast
  • Contact Us